The Big Debate Continues – Internet Mortgage Leads vs. Direct Mail

Navigation: Main page » Mortgage

 Print this page Submit articleComment article

UncleSamsMoney - Find Billions In Grants.
Affiliates Earn 70% on this Top Selling program! Very High Conversion Rates! Low Return!

Author: Dali Singh

Article source: http://www.articlealley.com/. Used with author's permission.

The world is flat. India is one of the fastest growing economies and SMS and SEO are the buzz words of the present moment. Content is king and the word "marketing" should be changed to what-the-heck-works-these-days-to-get-customers.

As it relates to mortgage marketing and the industry, it's important to understand how to differentiate direct mail with direct marketing over the Internet (including internet leads and email marketing). As a direct marketer, I always encourage my clients to diversity their tactics, by using a hybrid direct marketing approach. One that combines the traditional method with the interactive approach.

The debate around Internet mortgage leads versus direct mail has only grown stronger within the past few years. When consumers search for a mortgage on the Net, typically they'll come across big name companies that spend a fortune on monopolizing the Web through online marketing strategies (i.e Lending Tree). Internet mortgage lead providers usually fall under the following three categories:

