IDX/MLS Search Tools Give Prudential Preferred Properties’ Myrna Skilling a Competitive Edge

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Author: Mary French

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EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Prudential Preferred Properties' Myrna Skilling to its suite of real estate based search applications online. Skilling now uses the latest version of IDX Broker to display and completely integrate Multiple Listing Service (MLS) listings on her personal website. This allows her to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated MLS data feed is to generate new leads at a low cost for the client. With automatic email announcements, custom client home views, and advanced admin and integration controls, Skilling's clients now have access to the entire MLS listing database on her website.

Additional benefits of using IDX Broker Pro include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.

About Myrna Skilling
Myrna Skilling has been in the real estate business since 1984 and is consistently among the top producers in Chicago. Myrna has been honored with many prestigious awards, such as the Gold Sales Achievement Award, and has a diverse background that helps her successfully work with both buyers and sellers.

About IDX, Inc.
IDX, Inc. creates solutions to promote and connect sellers with buyers using innovative server-side technology. Headquartered in Eugene, Oregon, IDX, Inc. specializes in advanced web-based application development for industries and businesses worldwide. IDX Broker, the primary application developed by IDX, Inc., helps inventory and real estate professionals generate more new leads at a low cost to the client. For more information please visit www.idxbroker.com.